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Case Study

Higher Grounds of Maine


Launch Date: November, 2024

Higher Grounds of Maine is the East Coast's first coffee & cannabis shop. I transitioned them off WordPress and developed a custom-built static site, cutting their monthly hosting fees to $0 and ending an annual contract with an agency.

INVOLVEMENT

  • Website Design
  • Content Strategy

TECHNOLOGY

  • Jekyll + Github Pages
  • Weedmaps E-commerce
  • Figma

Higher Grounds of Maine Preview

Performance

Accessibility

Best Practices

SEO

Google PageSpeed Insight Scores

Higher Grounds of Maine - Landing

Ditching Generic Templates

— For Custom Solutions

I consulted with the owners on how we could showcase how their shop and approach are different as one of the few independently owned dispensaries in Portland, Maine.

We had a few goals to improve their prior design:

  • Drive online sales with a clear Call-to-Action to their online cannabis store powered by Weedmaps.
  • Inform customers about their daily deals and discount programs.
  • Feature their beautifully crafted interior space.
  • Educate their customers about the medicinal & theraputic qualities of CBD and THC, as well as their policy work in Maine towards recreational legalization.

Higher Grounds of Maine - Footer

About Page

About

Coffee Menu

Coffee Menu

Educational Resources

Resources

Mobile Navigation Design

Mobile Menu
Cannabis Shop

E-Commerce Powered by Weedmaps

I have worked with multiple clients in highly regulated industries. Oftentimes they require unique solutions, whether that be unconventional payment processors, specific e-commerce platforms, or terms and policy requirements that have to meet compliance and regulatory rules.

Terms & Conditions

In-Store Signage

Print design for their reward program cards.

In-Store Signage

Red Letter Clay