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Case Study

11 Degrees Daiquiri
Food & Beverage (Austin, TX)

Launch Date: February, 2025

I worked with 11 Degrees Daiquiri in Austin, TX integrating their Clover POS system with Uber Eats, DoorDash and GrubHub. Working within their pre established brand guidelines I redesigned their print menu, and provided digital and print graphics for packaging, social media, and website promotions and managed their Mailchimp email marketing campaigns.

After the first month with new menu sizes we saw increased sales immediately:

  • 44.3% increase compared to last month
  • 38% increase in paid orders
  • 4.5% increase in average order amount

INVOLVEMENT

  • Delivery App POS Integration
  • Menu Design
  • Email Marketing
  • Digital Signage
  • Sticker Design
  • Social Media

TECHNOLOGY

  • Adobe Photoshop
  • Figma
  • Clover POS
  • Uber Eats
  • DoorDash
  • GrubHub
  • Filmora

11 Degrees Daiquiri Preview

11 Degrees Daiquiri

Eleven Degrees Daiquiri - POS Integration

Digital & Print Menu Design

Eleven Degrees Daiquiri - Menu Design Eleven Degrees Daiquiri - Menu Design

Mailchimp Template Design

11 Degrees Daiquiri - Mailchimp template 11 Degrees Daiquiri - Mardi Gras Delivery Bundle 11 Degrees Daiquiri - Mini 11 Delivery Bundle

Online Delivery Made Easy

11 Degrees Daiquiri needed a complete menu overhaul. Known for high-quality packaging and great tasting products since 2018, their drink sizes had become inconsistent between in-store, delivery, and tumbler discount programs. The goal was to unify all in-store offerings for online delivery.

To accomplish this, I did the following:

  • Researched packaging from various suppliers to streamline in-store sizes with delivery containers, ensuring best prices, quality, and legal requirements for the state of Texas. Previously only 32oz & 64oz were offered for delivery
  • Developed a Clover POS modifier system to integrate delivery apps with the in-store checkout process seamlessly: synchronizing available sizes, toppings, and alcohol floaters for upselling.
  • Created graphics for all products offered for delivery, satisfying delivery platform specs and requirements.
  • Designed print labels for packaging and digital signage to promote delivery to their customers.

11 Degrees Daiquiri - Mini 11 Togo Size

Digital Signage

11 Degrees Daiquiri - Digital Signage Viva Mexico 11 Degrees Daiquiri - Digital Signage Happy Holidays 11 Degrees Daiquiri - Digital Signage Fall 11 Degrees Daiquiri - Digital Signage Valentines 11 Degrees Daiquiri - Digital Signage Daiquiri of the Month
Higher Grounds of Maine
Brookside Strategy
A Chicago based digital media studio.
  • Website Design & Development
  • Photography
  • Video Editing
  • Search Engine Optimization (SEO)
  • Digital Marketing + Management
  • Content Management System Migration
Happily working with
  • Squarespace
  • Shopify
  • Github Pages (Jekyll)
  • CraftCMS
  • Webflow
  • Wordpress + WooCommerce
  • Wix

Websites don't have to be alien technology.

© 2025 David Ball. All rights reserved.
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